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Don’t Be Lazy with Describing What You Sell
A few months back, my husband was on the lookout for a new (to him) reading chair. So he took to Craigslist to find a gently-used leather recliner. Since he’s totally blind, he copied and pasted URLs...
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Here’s How Much Ecommerce Has Changed
Perusing some older content the other day I ran across this infographic from 2011. Created by invesp, it points out then-current trends and speculations about the growth of ecommerce. It also hit me as...
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Will Your Site Be Punished by Google’s Friendly Mobile Update?
If plenty of the big guys are in line to see a drop in traffic due to unfriendly mobile versions of their websites, the small businesses can expect to see repercussion as well. Google’s latest update...
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Does Highlighting Zero Savings Help Close More Sales?
While working on a post for Practical Ecommerce, I visited Kohl’s website. At checkout, I noticed something rather interesting… I’m saving nothing! Highlighting that I’m saving $0.00 got me to click on...
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Bing Follows Suit; Wants Mobile-Friendly Websites
If mobilegeddon didn’t inspire businesses to get cracking on launching mobile-friendly sites, maybe Bing’s mobile-friendly updates will. Microsoft’s search engine announced it’s also lending more...
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Last Chance to Sign Up for Social Media Marketing Society
Whether you’re a social media service provider or an online business owner wanting to manage your company’s own online marketing, the Social Media Marketing Society provides key insight and training....
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Official Miva Merchant Guide – Updated for 9.0003
What started as a simple ebook on version 2, this is the 9th edition of The Official Guide to Miva Merchant. Currently distributed in PDF format (printing later this year), this 300+ page guide is made...
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Bill Weiland – A Tribute to a Man Who Truly Helped Shape the Success of Small...
Today I’m a bit of a multi-tasker. When I was younger, I thought multitasking was the ideal way to get a lot done. Turns out it just made everything take longer, and certainly not with best quality as...
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ENCHANTMENT by Guy Kawasaki is a Must-Read
I spend at least half my work time learning—that is, expanding my knowledge and understanding of current trends. Most of my learning takes place online or in-person. When I received Guy Kawasaki’s...
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Venmo Rolls Out Business Profiles
Good news for small sellers and sole proprietors: Venmo is giving small business a hand with its new Business Profiles feature. The money app designed to send and receive money amongst personal...
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